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Each SARAH BAKER fragrance tells a unique story, harnessing scent’s ability to vividly evoke memories, ideas, and feelings full of intriguing nuance and spectacular fantasy.

Sarah Baker works closely with invited perfumers in a process of mutual inspiration so that every fragrance is an insight into the imaginations and craft of today’s cutting-edge talents. The fragrances are composed with acute attention to detail using the world’s most exquisite materials to create deeply luxurious, long-lasting olfactory experiences.


There’s a scented tale to suit every mood, desire, and dream. We set the scene for your starring role in your own unique fantasy, accompanied by fragrances with a glitzy glamorous ambience underpinned by authentic artistry. 

Bold and beautiful or fun and flirty, the attitude is vibrantly intoxicating.

About Sarah Baker Perfumes

Best Sellers

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Our 50ml bottle is a delight to hold and experience, fitting perfectly in the palm of the hand. The round sticker is labelled with our brand name, fragrance title and the perfumer's name.

Our sun logo is a nod to a 1980's logo of an amusement park that Sarah went to see as a child, evoking wonder, excitement and youthful joy.

A vivid, signature orange cap that pays homage to the Golden Gate Bridge in San Francisco, the city that Sarah was born in.

Hide and Seek

The sleeve - Sarah's illustration is adapted from a Lady Justice statue located on a building in Sarah's London neighbourhood. Lady Justice is blindfolded, reliant on the sense of smell. A tamper-evident perforated strip that simply pulls open and is an ASMR joy to unfurl lies beneath the drawing. The sleeve protects the inner rigid box.

The box - The high-quality rigid box features a golden rainbow embossing of our SARAH BAKER rondelle logo.

Eco-foam - The rigid box is lined with eco-foam and is made from repurposed materials and is recyclable.


The bottle - lays on an irridescent reflective surface, highlighting the golden juice inside the bottle, as rainbow reflections mesmorizingly glint in the light.


The afterlife - The rigid box is reusable; after the fragrance has been emptied it can have a second life as a keepsake box.

Unboxing Experience

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Read Our Scented Tales

Included in the box is an original screenplay we wrote about each perfume, setting the scene for the wearer. They’re mini scripts, like an excerpt from a narrative film or television show, letting the wearer fully embrace their starring role in the perfume’s story.

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