About Sarah Baker


Sarah Baker, founder of the eponymous fragrance house, is a contemporary artist whose work has often interrogated, explored and simply played with the worlds of fashion and popular narratives of glamour. 

The work of American-born artist Baker—long resident in London—has been shown at respected institutions internationally. She has also been invited to create artist projects for global luxury fashion brands and high-end design hotels.


Sarah first began developing perfumes with the Institute for Art and Olfaction (Los Angeles) in 2014 as a contemporary art project. In 2016, she debuted her first two fragrances at the Hammer Museum (Los Angeles): Leopard, and Greek Keys, by perfumer Ashley Eden Kessler


Sarah has also been training as a perfumer since 2014. She released her first two fragrances, G Clef and Flame & Fortune, as a nose for the house in 2020.


​SARAH BAKER, the fragrance brand, has since taken on a life of its own, undoubtedly works of art that simultaneously stand their own ground in the grand traditions of the best perfumery. 


To learn more about Sarah Baker’s work as a visual artist, visit sarahbaker.com


What We Believe

As an individual person, artist, and founder of Sarah Baker Perfumes—and united as a small family-owned and operated business—we stand against the hate, racism and white supremacy that is harming Black, Indigenous, People of Color (BIPOC) across the world. We will continually educate ourselves on anti-racism by actively reading and hearing BIPOC voices. We will vocally advocate for policy that supports BIPOC safety and advancement. Anti-Racism is an urgent and long-term commitment for all of us, and we pledge to prioritize diversity, inclusion and equity every step of the way.

We equally advocate challenging discrimination on any other grounds whether gender, physical ability or personal beliefs. But, given current global events Anti-Racism is a key priority for us.


© 2020 Sarah Baker Perfumes