ABOUT SARAH BAKER PERFUMES
Each SARAH BAKER fragrance tells a unique story, harnessing scent’s ability to vividly evoke memories, ideas, and feelings full of intriguing nuance and spectacular fantasy.
Sarah Baker works closely with invited perfumers in a process of mutual inspiration so that every fragrance is an insight into the imaginations and craft of today’s cutting-edge talents. The fragrances are composed with acute attention to detail using the world’s most exquisite materials to create deeply luxurious, long-lasting olfactory experiences.
There’s a scented tale to suit every mood, desire, and dream. We set the scene for your starring role in your own unique fantasy, accompanied by fragrances with a glamorous ambience underpinned by authentic artistry.
Bold and beautiful or fun and flirty, the attitude is vibrantly intoxicating.
THE PERFUME PROMISE
The SARAH BAKER Collection features unique perfumes at high concentrations for long-lasting, luxurious complexity.
These fragrances are daring and distinctive, blending art and style for fragrance connoisseurs and adventurers. A little goes a long way. The tenacity allows you to experience the expansive tapestry of notes as they evolve on skin.
Each fragrance is topped with our signature International Orange cap and cheerful sun logo.
UNBOXING EXPERIENCE
The sleeve - Sarah's illustration is adapted from a Lady Justice statue located on a building in Sarah's London neighbourhood. Lady Justice is blindfolded, reliant on the sense of smell. A tamper-evident perforated strip that simply pulls open and is an ASMR joy to unfurl lies beneath the drawing. The sleeve protects the inner rigid box.
The box - The high-quality rigid box features a golden rainbow embossing of our SARAH BAKER rondelle logo.
Eco-foam - The rigid box is lined with eco-foam and is made from repurposed materials and is recyclable.
The bottle - lays on an irridescent reflective surface, highlighting the golden juice inside the bottle, as rainbow reflections mesmerizingly glint in the light.
The afterlife - The rigid box is reusable; after the fragrance has been emptied it can have a second life as a keepsake box.
READ OUR SCENTED TALES
Included in the box is an original screenplay we wrote about each perfume, setting the scene for the wearer. They’re mini scripts, like an excerpt from a narrative film or television show, letting the wearer fully embrace their starring role in the perfume’s story.
OUR VALUES
SARAH BAKER is committed to being a socially ethical and environmentally sustainable family-run business.
Co-owned by Sarah Baker and Andy Hsu, both accomplished artists, the business is housed in a studio in the heart of East London. We are a small team of diverse artists and technicians who are exceptionally attentive to detail.
We ensure sustainable production
Our perfumes are manufactured in relatively small batches, reducing waste of unwanted components. We have a low carbon footprint due to in-house diluting, filling, bottling, and boxing.
We use eco-friendly materials
Our boxes are sealed using plastic-free solutions. We use recyclable materials - our sleeve, box, eco-foam, sample boxes, and glass bottles are all recyclable and sourced locally, which reduces emissions.
Our fragrances are made with organic alcohol
Our alcohol is certified organic grain alcohol. We don’t use Nitromusks, colorants, Phtalates or Halogenorganics.
No animal testing
None of our products are tested on animals. We only use animal products that are ethically-sourced and donot harm animals, such as ambergris (pictured) which is foraged on the beach, and used in Atlante.
SARAH BAKER - FOUNDER
Sarah Baker is a multidisciplinary artist and the founder of Sarah Baker Perfumes, a niche fragrance house where storytelling and scent collide. With a background in fine art, Sarah’s work spans film, photography, and installation, often exploring themes of luxury, identity, and desire. Her artistic practice naturally extended into the world of perfumery.
Since launching her brand, Sarah has collaborated with some of the world’s top perfumers to craft scents that push creative boundaries while maintaining artisanal quality. Each fragrance is more than just a composition, it’s an experience, accompanied by original mini screenplays, reflecting her passion for storytelling.
Sarah’s work has been exhibited internationally, and her unique approach to perfumery has earned her a devoted following among fragrance lovers and art aficionados alike. She is also the perfumer behind Flame & Fortune that you can find in the collection.
FREE SAMPLES WITH 50ML or TRILOGY ORDERS
*samples are pre-selected
IN THE UK AND USA FREE, FAST DELIVERY AND ORDERS SHIPPED LOCALLY
