I am thrilled to announce a very special project that I have been busy with in the studio alongside Sarah Baker perfumes: Baroness by Sarah Baker for Versace.
It was a true honor to collaborate with Baroness Magazine and Versace on a book, fashion campaign, video episodes, and a song. The project was inspired by vintage romance novels and features Versace glamour.
Please visit Versace.com to view the online project. I am so thrilled that it is being featured so wonderfully throughout Versace.
To preorder the book go to BaronMagazine.com

Set over six chapters, the narrative follows protagonists Angelina and the Baroness - played by Sarah Baker and Helena Christensen - as they navigate tumultuous affairs and overcome adversities.
Dear Friends, please visit Versace.com today and take a look!
I'd like to thank Donatella Versace, whom I admire so deeply, not only for her impeccable taste but for her brilliance as a business woman.
Matthew Holroyd, Founder and Editor of Baron Productions, I owe my sincere appreciation for this collaborative opportunity.
It was a dream to work with the inimitable Helena Christensen! Thank you for bringing the Baroness to life!
Immeasurable gratitude to everyone on The Baroness production team:
- Guest Editor: Donatella Versace
- Art Director: Stephen Male
- Cast: Helena Christensen, Meghan Roche, Simonas Pham, Jonathan Saxby
- Styling: Francesca Izzy, Allegra Versace Beck
- Editing: Michelle Deignan, John McMullin
- Photography: Milo Reid, Edith Bergfors
- Hair & Make-Up: Denise Kum, Tahira Herold, Robert Frampton
- Music: Jeremy Warmsley
- Writing: Joanna Gillespie, Matthew Holroyd, Jamie D. Huxley, and myself
- Candle: Corrine Calder
- PR: Projectile Presence
Thank you for reading! I hope you'll enjoy this fun Versace holiday saga!