Sarah Baker
Mar 30, 2018
Updated: May 11, 2023
It was a bright and sunny morning in London when I received a phone call from FFF Zine asking me to create an editorial investigating fragrance and taste. "Taste meaning aesthetic standard?," I wondered.
No. For the "world's dishiest magazine" FFF, short for Food-For-Fashion: taste meaning flavour.
We agreed that a person could be so obsessed with perfume that she might try to drink it, and that's exactly what I set out to do.
Coincidentally, I had just stumbled upon a few impressive projects. Sultan Pasha of Sultan Pasha Attars had recently served me a lovely ambergris infused coffee at the Jovoy Mayfair launch. I was also reminded of renowned drinks expert, Tony Conigliaro's Chanel N°5 cocktail, and I was especially excited to find out about his Lipstick Rose cocktail (after Frederic Malle's perfume). And how could I forget speaking with Andreas Wilhelm of Perfume.Sucks about his new chewing gum while sipping espresso at at Pitti Fragranze.
With three amazing projects to cover, I was thrilled to accept the challenge from FFF Zine and I arranged interviews with Sultan, Tony and Andreas. These gentlemen have fascinating things to say, I hope you'll agree. Scroll down for the still lifes and interviews that I created for FFF Zine issue #3. Also if you'd like to read the full interviews they are available here:
Portraits photographed by James Nelson, makeup by Adam De Cruz, hair by Takuya Uchiyama.
Still lifes photographed by Sarah Baker, calligraphy by Alice Mazzilli.
Photographic assistant: Lucas Gabellini-Fava